Unruly recently hosted a research breakfast with jonah, who is also a marketing professor at the wharton school at the university of pennsylvania, where he outlined his 6 key stepps that will enable advertisers to craft contagious content. Contagious is filled with fascinating information drawn from bergers research. This followup to infected has more guns, more carnage, and lots and lots of shit blowing up. Although i am retired i found this book fascinating on several levels. Use features like bookmarks, note taking and highlighting while reading contagious infected book 2.
In their book becoming a contagious christian, bill hybels and mark mittelberg state their goal as providing practical steps toward becoming an effective carrier of gods life changing message. Aug 07, 2018 a poison ivy rash is the result of exposure to an oily resin known as urushiol. It sounds obvious now, but at the time such an approach required a fundamental reboot of the traditional marketing monologue, which was still dominated by intrusive tv commercials and characterized by military terms like target, bombard, campaign, collateral and guerrilla. Nike fuelband is a flash in the pan, and the steps to make anything stick. The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. Courage could be contagious in the senate a key benefit of speaking out publicly is it can embolden others who are struggling to muster the courage to do. Jan 01, 2018 we have recently distilled our history of contagious thinking into a book, the contagious commandments. Jonah berger, new york times best selling author titled contagious. Ten steps to brand bravery by kemp robertson, paul, barth, chris isbn. We all know ideas and information spread through word of mouth. Rick warren, author of the purpose driven church and the purpose driven lifeentire leadership teams and outreach committees should read and discuss this powerful bookand then put its principles into action. Becoming a contagious christian grace evangelical society. Courage could be contagious in the senate the boston globe.
Steps in time is astaires story in his own words, a memoir as beguiling, exuberant, and enthralling as the great artist himself, the man ballet legends george balanchine and rudolf nureyev cited as, hands down, the centurys greatest dancer. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. The storyline of this book starts when fred is younger and as you get to the end of the book it takes you through his whole life. The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. The book couldnt have come at a better time because my best friend that lives in new jersey is getting ready to release his book and this could be great an asset for his marketing plan. If we are authentic christians, before we can become highly contagious christians, we must first live in a way that convinces the people around us that we actually have the disease ourselves. As it says on the front cover, this book is all about how to build word of mouth in the digital age. We pour passion, knowledge, and practical pointers into all of our videos and courses. I believe that the book is a success as it is an action plan for impacting the spiritual lives of your family, family members, friends, coworkers and.
My only quibble with this book is that contagious begins some time after infected ends. Mar 20, 20 what are the six steps to making your ideas contagious. Generate new insights and tools to understand the transitions to a sustainable transportation energy future for california, the us and the world research disseminate valued knowledge and tools to. The 1968 pandemic was initiated by the emergence of a virus known as influenza a subtype h3n2. We share things that make us look good does talking about your product or idea make people look good.
This is a summary of what i think is the most important and insightful parts of the book. Dec 21, 2015 anese cavanaughs new book, contagious culture. As we converse with and consider one another, we step in and out of one others experience, including the others perceptions or what we imagine to be anothers perception, based on our own experience of time. From consumer products and policy initiatives to b2b services and ideas and initiatives within organizations. Everyday low prices and free delivery on eligible orders. By the time howard wein moved to philadelphia in march 2004, he already had lots of experience in the hospitality industry.
What jonah found was that the most viral articles usually included high arousal emotions. Contagious reveals the secret science behind wordofmouth and social transmission. If you think youve read contagious before, dont be surprised. Mar 01, 20 contagious, why things catch on by jonah berger, published by simon and schuster. This sticky resin is present in the leaves, stems, and roots of the poison ivy plant. Why things catch on, wharton business school professor jonah berger lays out the six key elements that make ideas and products catch on. There are 6 steps that jonah found in most of the content that has went viral in the past and he uses it as a guideline to producing more viral content. Great show marie, the lesson i got as a take away is i need to go and buy his book and spread the word to my business mined friends and family asap. Contagious infected book 2 kindle edition by sigler. If youre short on time and unable to read this whole post or watch the video then ill make it simple for you you should definitely buy this book. A vaccine is a biological preparation that improves immunity to a particular disease. Step in time by fred astaire is a inspiring and wonderful book about the life of fred astaire. The village of newtonuponsea is in the grip of a measles epidemicwith four deaths alone in the last two weeks.
The new york times bestseller that explains why certain products and ideas become popular. People usually only experience shingles once, but the infection can recur. This resource is divided up into six lessons, and can be used in a oneonone or in core group. Depression and loneliness are more contagious than you. If youve ever wondered why certain ideas get shared, brands get more. The time from exposure to symptom onset known as the incubation period is thought to be three to 14 days, though symptoms typically appear within four or five days after exposure.
Depression is known as the common cold of mental illnesses and 40% of adults will experience loneliness in their lifetimes. The time between exposure to a contagious illness and the onset of symptoms is called the incubation period. In his awardwinning, new york times best seller contagious why things catch on, author jonah berger gives countless reallife examples of the mysterious methods employed to capture the logic defying attention of the masses. I cant speak for anyone else and i strongly recommend you to read the book in order to fully grasp the concepts written here. Jonah bergers contagious shouldnt cause an epidemic. Medicine in 1881 is limited, and theres only so much alexandra can do to treat measles. Tedglobal talk on alternative currencies has been viewed over one million times. May 07, 2016 there are 6 steps that jonah found in most of the content that has went viral in the past and he uses it as a guideline to producing more viral content. Sep 17, 2018 the original and often since repurposed contagious mantra 2005 was simply. Why things catch on, wharton business school professor jonah berger lays out the six key elements that make ideas. When a leader creates this positive presence, everything changes. In take the plot of the original book and amp that fucker to the tenth power. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Dynamic young wharton professor jonah berger draws on his research to explain the six steps that make products or ideas contagious.
Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral. Already praised by dan ariely and dan gilbert, and sold in nine countries, this book is a mustlisten for people who want their projects and ideas to. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Download it once and read it on your kindle device, pc, phones or tablets. He had earned an mba in hotel management, helped starwood hotels launch its w brand, and managed billions of dollars in revenue as starwoods corporate director of food and beverage.
Mar 27, 20 we all know ideas and information spread through word of mouth. With so much time focused on the messenger, berger contends, we miss. The goal of the book is to give you practical steps toward becoming an effective carrier of gods lifechanging message. A vaccine typically contains an agent that resembles a diseasecausing microorganism and is often made from weakened or killed forms of the microbe or its toxins. Shingles causes a painful rash, itching, and burning skin, and lasts for 3 to 5 weeks in most cases. But there is something thats just as contagious that most people dont think of. Jonah berger packs his fascinating new book, contagious with examples of viral campaigns, each explained using painstaking analysis into the science of social transmission. We help everyday christians become worldchanging disciplemakers. Based on what has been seen previously with similar viruses, the centers for disease control and prevention cdc has estimated the incubation period for covid19 to be from 214 days. This resource is based on the book becoming a contagious christian by bill hybels and mark mittelberg. Its cold and flu seasonthat magical time of year when one family member sneezes on a computer keyboard, and suddenly the whole gang is sick. Prevention and treatment what you need to know about.
The articles that were shared the most in his analysis of the ny times. Category business i cant remember the last time a business book had me up all night reading. So you can learn on your own timeand grow on your own time. What are the six steps to making your ideas contagious. Discover exactly how to get others to spread your idea or buy your product, by using jonah bergers stepps elements, described in his book contagious.
Ten steps to brand bravery by paul kemp robertson, chris barth isbn. Ten steps to brand bravery a series of principles and provocations that provide marketers with a practical framework for creating exceptional ideas. Jan 01, 2020 courage could be contagious in the senate a key benefit of speaking out publicly is it can embolden others who are struggling to muster the courage to do so. Becoming a contagious christian book by bill hybels. The ideas in jonah bergers contagious arent new, but they are contagious. We know that a person with covid19 may be contagious 48 to 72 hours before starting to experience symptoms. Mission steps is a fouryear 20152018 multidisciplinary research consortium, part of the institute of transportation studies at the university of california, davis. Discover how six basic principles drive all sorts of things to become popular. Contagious infected book 2 kindle edition by sigler, scott. This all leads to a strange and provocative conclusion.
A poison ivy rash is the result of exposure to an oily resin known as urushiol. Social distancing, also called physical distancing, is a set of nonpharmaceutical interventions or measures taken to prevent the spread of a contagious disease by maintaining a physical distance between people and reducing the number of times people come into close contact with each other. Consequently, the likelihood of you being in close contact with a. Jonah berger knows more about what makes information go. John maxwell, author of developing leaders around youi cant emphasize how important books like this one. Contagious examines what makes a product, idea or behavior more likely to be shared among many people. Alexandra gladstone busy, something even more deadly is sweeping the townan epidemic of murder. According to berger, six essential factors contribute to contagious ideas. Jonah berger is a professor at the wharton school at the university of pennsylvania. How to build word of mouth in the digital age by berger, jonah isbn.
1668 127 291 1426 112 823 25 385 239 830 375 517 271 1571 165 1016 603 1261 1398 672 112 203 515 1333 926 1102 632 524 423 1424 330 38 910 1 178